Is There Money In Faceless YouTube Channels: How to Outsource Your Production and Scale Your Success

Creating a YouTube channel doesn’t have to mean putting yourself in front of the camera. That's what they keep on saying in those endless ads in Instagram and other social medias. Just do this and that, in one month you will earn your first million. Yeah right.

But they are not completely wrong, just exaggerating greatly. If we think of it, one can indeed build a faceless YouTube channel quite easily by outsourcing the entire production process, or part of it. This method has the potential to generate genuine steady income without the need for personal exposure, but you do need an idea!

Secret is Outsourcing. It’s All About Delegation.

The main idea in this concept of maintaining a faceless YouTube channel is outsourcing. You don’t have to master video editing or animation. Typically you go to platforms like Fiverr or Upwork and hire a cheap expert of two to do what you tell them to do. Prices start from few dollars and creating a Youtube channel is free, so trying this Side Hustle is not investment heavy.

Scripting and Storyboarding

Decide whether you want to write your scripts or delegate that task as well.

If writing is not your strong point, consider hiring a scriptwriter who can transform your ideas into compelling narratives. Cost varies a lot depending on the length and complexity.

Video Production

With a script in hand, you can focus on visual elements. This part is easy to outsource.

Engage freelancers to source or create visuals, whether they are dynamic video clips, informative animations, or eye-catching graphics. Research shows that videos with strong graphics can boost viewer retention by up to 60%, making this an important step.

Post-Production and Editing

Editing dramatically affects your video's impact.

Seek out an experienced editor who can uphold your vision and ensure a consistent style, all for few dollars. For instance, if your channel is about tech reviews, find an editor familiar with tech video formats. Quality editing can enhance viewer engagement and ultimately impact your monetization potential.

Channel Management

Managing a YouTube channel involves more than just content creation.

If things start growing, why not consider hiring a social media manager to engage with your audience and handle promotion. This lets you focus on strategy while they manage daily interactions, which is crucial for growth. Channels with active engagement can see a 20% increase in subscriber interaction.

Finding Your Niche: The Seed of Discovery

To kick things off, pinpoint a niche that interests you deeply. Think about subjects that ignite your curiosity and ignite conversation with others. Instead of simply following trends, start with something you genuinely enjoy.

For example, if you love cooking, consider focusing on a specific cuisine, like Indian or Italian. If travel excites you, you might create content around budget travel tips or hidden gems in various cities.

Once you’ve chosen your niche—be it tech reviews, cooking lessons, travel logs, or new hobbies—develop a structured content calendar. Regular uploads, such as two videos weekly, can significantly boost your channel's growth.

Research Competitors: Know the Market

Next on the agenda is competitor research. Look into successful channels operating within your niche.

Analyze their video style, content length, and frequency of uploads. For instance, channels like “Tasty” use quick recipe videos that have garnered millions of views, while tech reviewers often utilize detailed comparisons.

Identify what engages their audience. Are they using animations, voiceovers, or stock footage? Gathering insights from these channels will provide inspiration while allowing you to maintain your unique voice.

Automate and Scale: Replicating Success

One of the strengths of this model is scalability. After establishing a successful faceless YouTube channel, you can apply the same processes to add more channels.

Explore diverse topics or create spin-offs from your original theme. For example, if you started with gadget reviews, consider branching into tech news or how-to videos related to gadgets.

As you develop multiple channels, streamlining your team and processes increases efficiency, making it easier to manage additional content.

Monetization: Turning Passion into Profit

Let’s discuss the financial opportunities available once your channel gains traction.

Affiliate Marketing: This is a popular way to earn income. By promoting products relevant to your niche, you can earn a commission from your unique links. Reports show affiliate marketers can earn an average of 5-30% commission depending on the product.

Sponsored Content: As your channel grows, brands may approach you for sponsorship deals. A notable tech company might seek exposure in a product review, which can easily fetch a few hundred to thousands of dollars per video.

Ad Revenue: Once you meet YouTube's eligibility requirements, you can monetize your content through ad placements—offering another significant income source.

The Path Forward: Taking the First Step

Creating a faceless YouTube channel and utilizing outsourcing is entirely achievable and can be a rewarding journey.

By pinpointing your niche, conducting thorough market research, effectively managing outsourcing, and scaling your strategies, you can build a successful channel without stepping into the spotlight.

Start with what excites you, contact a low ticket expert in Fiverr to order some content, and embrace the journey. This could be your opportunity to tap into a wealth of possibilities while remaining behind the scenes.

My own review of this Side Hustle?

This one is on my "to-do" list sooner or later. Not exactly for the money alone, but I would love to have a Youtube channel and I'm shy to go on camera.

I have spinned some ideas in my mind, and I would like to create one of those "TOP 10" channels listing top 10 weird things of a topic or another.

I believe that would be easy to outsource, the research, googling, animation and editing - I would just provide the topic.

Waiting for the moment to focus on this one, I will see if there's money in it but it will surely be fun.

Potential for income

To be honest, I'm not sure. I know for a fact successfull Youtube channels make tens and hundreds of thousands per month, but I'm not familiar with the competition before I try this one out.